Os 3 Pilares para o sucesso do seu negócio
- Diovander A. Prestes
- 12 de fev. de 2021
- 1 min de leitura
Gestão
A habilidade de gerir pessoas e processos em uma empresa. Uma gestão bem feita é o conjunto de estratégias e práticas para começar ou manter uma empresa saudável no mercado cada vez mais competitivo.
Produto/Serviço
Tudo aquilo capaz de satisfazer um desejo ou uma necessidade. O mais importante de um produto é o serviço que ele presta. As pessoas não compram produtos e sim as expectativas de seus benefícios.
O produto é tudo aquilo que se acha cercado, elaborado, reforçado e que tem o poder de afetar a escolha do consumidor.
Se o produto não for fundamentalmente bom e necessário, até o mais glorioso esforço de marketing do mundo fica fadado ao fracasso. Então, qualidade não é diferencial, é OBRIGAÇÃO.
Marketing
Dentro do amplo espectro do marketing, abordamos o marketing digital, que é o marketing realizado em ambiente digital, usando ferramentas como redes sociais, emails, sites e toda divulgação/ação por meio eletrônico.
O ambiente web permite que as empresas se aproximem muito mais de seus públicos e é nesse ponto que precisam saber se comunicar com o público e usar todas as ferramentas da maneira correta. É aqui que todo o trabalho de gestão e produto/serviço entra em contato com o público e vice-versa, por isso a importância deste pilar do sucesso de uma empresa ser bem feito.
Quais as principais funções do marketing digital?
- Estudar o mercado
- Compreender as fases de venda
- Conhecer o consumidor
- Planejar a comunicação da empresa
- Atrair novos clientes
- Promover campanhas promocionais
- Construção de uma autoridade no seu seguimento
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